Laurel and Kristina had come to realize that alongside amassing this world-class collection of natural history artifacts and 'type specimens,' they had indirectly assembled another 'type specimen' collection: the letters themselves. Going back nearly 200 years, these letters inside the jars float with star fish, octopus, snakes, and lizards. Laurel and Kristina wondered if there might be an opportunity to design new typefaces inspired by these various labels and letterforms; naturally, I was excited at the prospect immediately.